Reason behind “Emo Gurram Eguravachu” not releasing.

Sri Akkeneni Nageshwar Rao's grandson Hero Sumanth has many hopes on his upcoming film “Emo Gurram Eguravachu”. Initially the  unit members of this film have decided to release this film today i.e on 24th January,2014. But due to an unexpected reason this film hasn't got released and all its scheduled shows in the premier theatres got cancelled.

Hero Sumanth who did this movie after a good long gap anticipated very actively in the promotion of his film with loads of hope on it went calm with this bad news.  News from Cine reliable sources is that the main reason behind not releasing the movie is the Financial issue between the producer of the film and the lab. It is heard that the producer of this movie Poodhota Sudheer Kumar failed in paying the rent of amount Rs 2.5 crores to the lab. The production house has to pay this total amount in order to get their movie out. Sources even added that producer Poodhota Sudheer Kumar strived hard to release their film for the evening show today but failed in convincing the lab owners. Reports that there is a slight chance for releasing this movie by tomorrow if everything goes well. Sumanth who was experiencing a tough time with his Grandfather's demise has received another blow from the other end with these financial issues around his “Emo Gurram Eguravachu” movie .

The director of this movie was Chandra Siddhartha, who has some noticable movies in the past like “Aa Naluguru” and “Andari Banduvayya”. Veteran music director MM Keeravani has composed the soundtracks and BGM for this film. The audio launch of this film was done in Bangkok in adifferent manner. Script was provided by the famous writer SS Kanchi. Pinki Savika is making her debut, was casted opposite Sumanth as the female lead. Poodhota Sudheer Kumar produced this film under his own cine banner "Cherry Films Private Limited".